Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of shopping services are turning to server-side tracking as a way to boost their information collection procedures. While it calls for extra technical knowledge than normal GTM and might present additional costs, it can lead to greater accuracy and more trustworthy information
Pixel tracking makes use of an item of code to sign up conversions on your website. It's easy to set up and much less vulnerable to advertisement blockers.
1. Extra accurate data
The conventional technique of tracking conversions on an internet site, making use of pixels, is having difficulty with changing browser privacy policies. This suggests that the information being sent out to Google Advertisements, Facebook Business Manager and other platforms is less precise than it must be.
Server-side monitoring is a much more safe alternative that aids to bypass these constraints, as it's filled from your own domain name and dealt with as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or various other safety procedures. This supplies a lot more precise information and a much more total image of customer trips throughout networks.
Furthermore, this kind of monitoring enables services to track conversions beyond the web site, such as telephone call and in-store check outs, which can be tough for pixel-based tracking. This versatility provides marketing professionals a lot more ownership over the data they send out, and makes it much easier to abide by different data legislations. It's also a lot less vulnerable to fraud, as it's more difficult for fraudulent stars to adjust the system by modifying the postback URL.
2. Much better control over data.
Server-side monitoring permits companies to collect and enhance data before sending it to third-party analytics/advertising systems. This improves information efficiency and accuracy, which can help marketing professionals make more educated marketing decisions.
Typical pixel monitoring counts on JavaScript tracking codes that are put in site visitors' web browsers. These tracking codes are typically blocked by ad blockers, which can cause information collection disruptions and inaccurate outcomes. Server-side monitoring allows companies to bypass these limitations and give exact, constant data that is much less prone to interference.
This type of tracking additionally enables companies to track conversions that occur outside of the site, like call and in-store acquisitions. This is essential since new privacy plans such as Apple's Intelligent Tracking mobile ad attribution software Avoidance (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is extra trustworthy for services seeking to adjust to these changes.
3. Much less susceptible to fraud
Server-side monitoring allows businesses to adjust data hauls prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is particularly important as various browsers and systems progressively change just how they deal with cookies. As an example, in iOS 14, Safari will only provide first-party cookie data and will certainly not allow pixel-based monitoring. Utilizing server-side monitoring, you can bypass these restrictions and continue to track conversions that took place beyond your site.
On top of that, server-side tracking allows you to catch user information directly by yourself servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy offenses.
A server-side tracking system is a collection of instructions that informs your website's web server what events to tape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's likewise used to activate event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternate approach that utilizes a tiny piece of code on your web page to collect information from customers.
4. Simpler to apply
Server-side tracking is an information collection process that occurs on the website's own web server, bypassing web internet browser limitations. This implies that information collected by the website/app is first sent out to the server where it's processed and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this method is that it minimizes the scope of data monitoring and gives organizations extra control over transmission, making it generally a lot more dependable. Consequently, it's much less prone to data obstacles caused by things like a damaged link or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing tools on the server. This enables you to have even more accurate data and assists make certain compliance with privacy guidelines such as GDPR. Moreover, it also prevents the monitoring limitations imposed by web browsers and advertisement blockers.